Showing posts with label SNAPCHAT NEWS. Show all posts
Showing posts with label SNAPCHAT NEWS. Show all posts

SNAPCHAT'S NEW #MEMORIES FEATURE

July 9, 2016





Wow, there is a lot of internet chatter about Snapchat's brand new release of Memories a few days ago. The platform broke the news on Monday but the actual update wasn't released until yesterday (7/7/16). So what is the new Memories section, are there any changes to Snapchat with this addition and why are people so up in arms @ it?!

First, let me start with the middle question - YES! There is a pretty big change to how you now save and download or export your Snaps to your personal photo gallery on your phone. But before I get into that, let's talk Memories. 

WHAT IS MEMORIES?

Memories is now where all of your Snaps (photos or videos) that you have added to your Story will be saved, if you download them. Not only can you save your Snaps but you can do a general search to located past experiences such as "beach" or "birthday" etc. as well as add various Stories together.

WHERE CAN I FIND AND HOW TO USE MEMORIES?

You can locate the Memories section via a small circle icon on the bottom middle of your Camera screen, right below the Camera circle. When you open Memories for the 1st time ever, Snapchat will identify all your previously downloaded Snaps in you photo gallery. (Hmmmmm, didn't know that they clearly have embedded code that marks them as Snaps). If you chose to add yours in to the new Memories section (essentially, re-storing them there), then you can access the Search feature.

Another feature that I didn't mention in the video is the ability to UPLOAD ANY SAVED PHOTO FROM YOUR GALLERY to your Snapchat Story. Hmmmmm? Isn't Snapchat about real-time? Here's how you do it.
  • When you go into your Camera screen (press the large round circle)
  • Then press the smaller Memories circle right below it
  • This will launch your saved Snaps AND give you access to your entire photo gallery
  • Select Photo Gallery at the top
  • Click on the image you want 
  • Voila! Note that there will be a small frame and a tag that it was uploaded from your photo gallery, allowing people viewing your Story to know it wasn't a true Snap. 

One more feature is MY EYES ONLY, a place you can move/forward any images you don't want to live inside your general Memories roll/photo gallery. As the name implies, this is a secret spot inside Snapchat for your, I guess, secret Snaps. Here's how you do it.
  • Click on the photo in your Memories roll
  • Click the EDIT & SAVE option and the drop down menu will appear in the upper left
  • Click on My Eyes Only and there you go

I CAN'T JUST DOWNLOAD MY SNAPS TO MY CAMERA GALLERY NOW

Yep, that's right. The BIG change to saving your Snaps is just that. In April, I had shared with you the 3 Ways to Download and Save Your Snaps. Before Memories, you were able to download your Snap(s) using the gray arrows in various places and it would be saved to your camera gallery. Now, with Memories, you still use the gray download arrows BUT your Snaps get saved only to your Memories section. From there, you have to find the image or video, click on "Edit & Save" and then choose from a dropdown menu of 3 options what you want to do. To save to your camera gallery, you want to Export your Snap. Basically, Snapchat has added a few extra (and annoying) steps for us to save outside of the platform now. 

WHY ARE PEOPLE NOT HAPPY @ MEMORIES

From what I have read and IMO, Snapchat's basic core foundation is now nil. The big idea was disappearing photos and videos. While, yes, you could manually save your Snaps, there wasn't any place to actually save them inside the platform and Snapchat never touted this function. For many, this is a "jump the shark" moment, a sell-out, a major tipping point to "what platform is next that I can move on it now?"

WHY ADVERTISERS & WHY SNAPCHAT WILL BE HAPPY @ MEMORIES

I believe that Snapchat introduced this photo-gallery-save-and-search feature (aka Memories) so Snapchat can provide a lot more data and analytics to potential advertisers about who, what, where, when, and why people are using Snapchat. It's that simple. Let's see if their goal for growth alienates their own community.

Overall, I think it's a decent move for them. As a 30+ set person, I haven't been using Snapchat since it launched (and although I am an active user now, many of my friends don't use it at all or barely) That being said, I completely get why loyal users' would express dismay at this significant change to the functionality and, more importantly, the core foundation.

We all talk about and throw the word "authentic" and, perhaps, many people now think Snapchat has lost their gilded "real" edge.

You can read more coverage here. 


Looking to even learn how the hell to use Snapchat? Don't worry, we got you. Click here to START HERE or check out these helpful "new to Snapchat" videos on the blog:


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WORTH FOLLOWING - COACHELLA EDITION

April 15, 2016






Ok, Snapchat friends, we are kicking of our new series on the blog - WORTH FOLLOWING - just in time for Coachella Festival weekend. In this series, we will be featuring people who are killing it on Snapchat and who you should consider taking your valuable time to check out and follow. 

For our inaugural post, here are 5 people and brands you should following this weekend @ Coachella. We promise you will see very cool and engaging content on that can only be seen on their #snapchat Story. (See more about this exclusive POV) They almost use the platform as a broadcast - they are talking to camera, sharing BTS, offering inspiration and ideas and, IMO, just being themselves. 

Read below and simply click on their handle to be taken to their Snapchat QR code. Launch your own Snapchat, take a pic with your main Camera screen and - voila - they will be added right in to your Contact list. #Fab



WHO:

@WeWoreWhat

You may be reading Danielle's fashion/lifestyle blog or following her on IG but, IMO, her Snapchat is on fire. 
She showcases "a day in her NYC life" every. single. day. #Fun 

WORTH FOLLOWING:

She's fun and is doing fun things. Tons of snaps every day showing where she is and what she is going
 - often a lot of fashion, parties, style and more. 
We say follow along to see ultra-exclusive events that you may not see anywhere else. 
Plus she will be rocking rad clothes so check in to see what her style is. 





WHO:

@KendallJenner

Model | It Girl | The chillest of the sisters


WORTH FOLLOWING:

Super #BTS moments at the festival plus it's always interesting to see who she is with and what she is wearing. 
She's newer to Snapchat but seems to like it based on her Stories. Expect lots of animated filters :)



WHO:

@MargoAndMe

Jenny, the blogger behind Margo & Me, loves Snapchat and that's why we love following her. 
She snaps several times a day shares a lot of her BTS, including how she
 concepts and produces all the fresh content across her platforms.



WORTH FOLLOWING:

She has really planned a cool Coachella fashion experience and we can't wait to see how she rocks her style. 
Plus it looks like she will be attending some neat parties so it's a fun peek into the Coachella world. 



WHO:

@PopSugar

Fab lifestyle website for the 18 - 34 yr old set


WORTH FOLLOWING:

Aside from showing such great lifestyle content across the board,
they are hosting the POPSUGAR Cabana Club - a 3-day house party for guests.
Plus they are chairing an amazing event in partnership with VOGUE/CFDA Fashion Awards - announcing the finalist. 
Why wouldn't you want to follow along BTS?




WHO:

@WhoWhatWear.com

The leading go-to fashion and lifestyle site for the masses featuring
 the current trends and coolness as well as street style galore.

WORTH FOLLOWING:

See above.

Plus you will see a ton of rad parties and events happening at Coachella through their Snapchat eyes. 









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SNAPCHAT FOR BUSINESS: THE CONSTANT CLIFFHANGER

April 12, 2016




The cliffhanger.

 An absolute favorite storytelling tactic that gets our blood rushing, our hearts pounding, our eyes widening, our voices exclaiming "What's next? What's going on? What are they going to do? I can't wait to see! I need to see now! Help! #AUUUGGGHHH"


In a nutshell, that is (the magic of) Snapchat.


What was once a teenager's funny little app for texting private (and often gross or silly) disappearing photos is now a solid and crazy engaging digital media platform with over 100+ million daily active users streaming and watching 5+ billion daily video views.


 Billions of daily views.....of what, you may ask, and why?


THE "OF WHAT?"
  • Of photos and videos from their fave brands and people. 
  • Consumers enjoying Snapchat are obsessively and addictively sticking around to see what their fave Snapchatters are sharing to their Stories. They come back for more every second.
  • And every second, it seems, people and brands are adding photos and videos to their Stories, updating and evolving their narrative.

THE "WHY?"
  • People are watching so constantly because Stories are constantly being updated - meaning their last Snap left you feeling like one does with a cliffhanger - WHAT. IS. NEXT????
  • But here's more MAGIC....the content you are watching literally can only be found inside of their Snapchat Story. 
  • This is WHY people are super addictive to Snapchat and keep coming back for the more. They want to see what's next - the ultimate and constant cliffhanger. 



4 ASPECTS AS TO WHY SNAPCHAT IS THE CONSTANT MARKETING CLIFFHANGER
(and why every brand and business needs to get up and running)


1) One aspect is because of the cool and engaging storytelling live in the idea of micro-moments. Everyone wants to experience bite-sized content - not just the younger set. Snapchat's execution is set up exactly like that, offering only 1 - 10 second moments. But, when strung together, a mini-narrative is created, an engaging (or funny or maybe not so funny) "story" is being told.

2) Paralleling this is the time table - every Snap will disappear 24 hours from when it's posted. Snapchat ramps up the FOMO, for sure. But it's working and people are going back to that "cliffhanger" to see more.

3) Another aspect is the "unique-to-me" experience that every single person experiences. There are no "likes" to see, no Followers count, no comments to read. Nothing. (See #3 to learn more) When watching a person or brand's Snapchat Story, it's just them....and you. There's a real special likability in that as if you are seeing a truly unique story that you may want to tell your friends about.

4) This segues into the exclusive vibe. You can only see the person or brand's content inside their Story, on Snapchat, on your mobile device. 

IMO, Snapchat is emerging as the "stickiest" social platform and it also is redefining how consumers engage with brand messaging which, in turn, influences their shopping decisions. It really is the perfect storm of storytelling micro-moments, ultra exclusive content (#BTS), unique-to-me vibe and time limits that has Millennials and really everyone else jumping in to check it out. Why wouldn't you want to share your "Story" with everyone...and keep them coming back for more with smart storytelling and expression of your brand style and core values.

If you are aren't sure WTF Snapchat is and how to get started, START HERE and take it from there. We got you. 










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3 BIG QUESTIONS @ SNAPCHAT . . . .ANSWERED

April 6, 2016





1. WHAT IS SNAPCHAT?

  • Snapchat is a social media platform where people can share their Stories - a string of photos and/or videos that create a narrative. You take "snaps" (aka photos and/or videos) that you set between 1 - 10 seconds long and then add them to your Story. Your Snap - poof - disappears 24-hours from the time it's posted. 
  • Snapchat is also a place to discover and view other peoples' Stories (kind of like streaming through someone's entire Instagram feed). People share their Snaps to their own Story (just like you do - see above). Their Snap - poof - also disappears 24-hours from the time it's posted. 
  • Snapchat is also a place to privately communicate with a friend and/or contact. You send "snaps" (aka photos, texts, videos, gifs, stickers) that you set between 1 - 10 seconds long and then Snap them to your friend (kind of like text messaging). Your Snap - poof - disappears from your "chat" (or text) with your friend once you send it and after that you had set runs out. 




2. HOW (and maybe why) DO I USE SNAPCHAT?

  • There are 3 Main Screens inside Snapchat. You use these screens to create + share your Snaps to your Story, watch other people's Snaps that they have shared to their Stories or send (chat) privately with a friend or contact. The screens are:
    • The Camera Screen (center screen)
    • The Stories Screen (swipe right of camera screen to get here)
    • The Chat / Recent Activity Screen (swipe left of camera screen to get here)
  • As far as "why"....because it's fun, it's a cool way to express yourself and it's a place to find super exclusive BTS content that you literally cannot find anywhere else. [Note - this is exactly why marketers are running, not walking, to Snapchat. A lot more to come on this.]




3. THERE'S NO WAY TO SEE HOW MANY PEOPLE FOLLOW OTHER PEOPLE &
 YOU CAN'T COMMENT ON SNAPS YOU ARE WATCHING.
WHAT'S UP WITH THAT?

  • So here's the deal on this...while you can see who is viewing your own Snaps in your Story, unlike Facebook, IG and other social platforms, you can't see how many people are following someone or a brand. Nope, nothing is listed. 
  • And, no, you can't see how many people watched someone else's Story.
  • And, no, you can't "like" a Snap or a Story.
  • And, no, you can't comment on a Snap or Story. 
  • Basically, it's your personal experience discovering a narrative. 


SO WHY, AGAIN, AM I CHECKING OUT AND USING SNAPCHAT? 

At this point, we believe it's about 2 things - expressing yourself and the ultra-exclusive found here only content that won't be available for long. (See more in our 24-HOUR LIFE CYCLE post) You have to catch it in a certain timeframe or it's....gone.

There's a magic to this right now, an x-factor, in fact. As more and more people jump on, we look forward to seeing how people and brands produce Stories that are impactful and super fresh. And we look forward to sharing more 101s, cool news and content about this space. 


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SNAPCHAT NEWS - GET ALL OF YOUR SNAPS EMAILED TO YOU

March 30, 2016




Another way to see and save your Snaps is to have them emailed directly to your inbox per month. Kind of like Snaps tied up in a pretty red bow. #Cool We discovered a neat site that does just this - Snapchat Memories. Just sign up for free with your username and Snapchat email and every month you will get your Snaps delivered right to your virtual door.
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