SNAPCHAT 101 - HOW TO USE FILTERS + LENSES

SNAPCHAT 101 - HOW TO USE FILTERS + LENSES

March 25, 2016

There are tons of filters that you can layer over your photos and videos. Why do this? Because it's part of the Snapchat experience and it's a lot of fun. A cool and easy way to express your style and vibe. In this video, I talk about the different filters and how to access them. I also talk about Face Mapping and how to activate the animated filters or lenses. 

While there are standard filters for both video and photos, there are some that change frequently. The animated filters are pretty real-time. For example, there was a fun Leprechaun filter that spewed gold coins out of your mouth and gave you a gold beard and green top hat on St. Patricks Day. A few days later, it's gone. See you next year, St. Paddy's Day filter. 

As you are watching the video and find that you aren't up to speed on some of the basics we mention, START HERE and then come on back.

Here's a list of current standard filters:

P H O T O   F I L T E R S

Geofilter

Geofilter

Phone Energy

Timestamp

Outside Temp

MPH

B/W Color

Saturated Color

Sepia Color 

Magic Youth Color (like time in a bottle, people)

V I D E O   F I L T E R S 

Geo-tagged filters (based on your current location)
Reverse Speed (a little Missy Elliott style)
Super Fast Forward Speed
Fast Forward Speed
Slow Speed
Timestamp
Outside temp
MPH
B/W Color
Saturated Color
Sepia Color
Magic Youth Color (my personal fave - like time in a bottle)

______________________________________________

And here's a quick video that shows you how to do face mapping to launch the animated filters.

Once you do the face mapping, it launches all of the lenses/filters. See them in the video - the row of circles? The face mapping allows the filters and lenses to use your face to launch the animations. So, for example, when the rainbow lens asks you to open your mouth, perhaps a stream of rainbows spews on out of there. #Fun :)

Read more »

SNAPCHAT 101 - The 24 HOUR LIFE CYCLE

SNAPCHAT 101 - The 24 HOUR LIFE CYCLE

March 24, 2016

Snapchat Stories are all about a 24 hour life cycle.

• Every image or video that you post to your own STORY will disappear 24 hours from the time it is post.

• Every image or video that a friend, person or brand you follow posts to their STORY will disappear 24 hours from the time it is posted.

• Every Snapchat-curated LIVE STORY will disappear within 24 hours from when it was posted. 

That's where some of the Snapchat magic is. People are constantly updating and basically evolving their Story. There is no end really. They just keep adding images and videos when they want and - boom - they are updating their stream. 

For example, when Lady Gaga sang the National Anthem @ Super Bowl 50, she added in video footage to her own Snapchat Story. This was true behind-the-scenes content that you literally could only see in her Story if you followed her. If you went back to watch it again 2 days later, it was gone. The 24 Hour Cycle time limit made it disappear. (I saw it and it was pretty rad.) Again, the coolness and magic of Snapchat - seeing super exclusive content and sharing that you cannot find anywhere else. And content that is total IRL. 

When people say "I don't get Snapchat" - this is a big part of it. They may not know how it "works" from a content gathering POV. When you go into the Right Screen - Stories, you will find everything there. (See our video about the STORIES screen and how to do and view Stories.) The most current (time-wise) people you follow will be at the top. Don't see your friend on the Stories list although you are connected? It's because they haven't posted anything.

Now that you know a little more about the 24 Hour Cycle, go check out Stories. You will immediately see what I am explaining. You got this :)

Read more »