SNAPCHAT NEWS - 77% OF SNAPCHAT USERS ARE OVER 18
March 23, 2016
When Snapchat launched just two years ago, it was the perfect life distraction for the teen-set. For the 30+ set - um no. Disappearing photos of your friend making a face? No thanks.
But in the last several months, Snapchat has truly evolved into an engaging and impactful social community. While you can still send personal snaps (photos or videos) to your friend and they will disappear, you can also share your own public Story and discover other ones.
Need a little more convincing? Here are a few pretty solid statistics that have been releases this March on ROI for brands and marketers, specifically.
- 77% of Snapchat users are over the age of 18
- 100 million Snapchat users are active daily
- 7 billion videos are viewed daily on Snapchat
- 60% of 13-34 year-olds are Snapchat users
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Brands can see 80% Snapchat engagement rates
Basically, Snapchat is currently a hub of social activity. There is so much organic content on here that you cannot find anywhere else. I believe that's the magic.
- 77% of Snapchat users are over the age of 18
- 100 million Snapchat users are active daily
- 7 billion videos are viewed daily on Snapchat
- 60% of 13-34 year-olds are Snapchat users
- Brands can see 80% Snapchat engagement rates
Basically, Snapchat is currently a hub of social activity. There is so much organic content on here that you cannot find anywhere else. I believe that's the magic.